Our signage was feeling a little repetitive and simple. We needed to drive some life, color, and motion back in to the screens around Mays.

PROJECT TEAM
LEAD/strategy: BRIE PAMPELL
VISUALS: LEON CONTRERAS, BRIE PAMPELL

The Approach

1. Define what digital signage is for us

2. Set some initial goals for the signage project

3. Narrow down audiences and their priority

4. Write relevant audience-related “stories” to
   help us curate content

5. Map available content to these stories

Digital Signage Defined

An experiential channel for telling our story and for creating an emotional connection with students
and visitors.

Digital Signage Goals

1. Develop and foster an emotional connection with audiences through highly curated content with elevated visuals.

2. Highlight our vibrant learning community and show how we’re living the strategic plan

3. Provide an optimal channel for Code Maroon notifications (Texas A&M’s emergency system)

Outcomes: This is a project that never ends. However, we’ve streamlined some of the event items into an automated video calendar event slide that is saving us hours of creating individual slides on a weekly basis. All of the types of content are not on the screens at all times, but these stories and content types are consistently helpful when making content plans.

So what did I learn?

1. Balancing effort and priority is very important, but making sure that balance is clearly communicated internally is even more important. This one of those projects that can grow to fill up whatever space it can find.

2. I’m at my best when I work with a killer project manager.