MBA Campaign
This annual multichannel campaign focuses on reaching our Executive and Professional MBA audiences in Houston and our Full-Time MBA audiences in multiple markets around Texas and the southern United States.
Media Purchasing/Strategy: NEXTmedia Photography: Igor Kraguljac Art Direction and Production: Brie Pampell
Design and Production: Freshform
DISPLAY Creative
We've been building a robust targeting profile for our digital ads over the past 4 years and are continuously learning and updating our strategy as we go.
Year round out-of-home placement with a prime location in the Houston Hobby Airport
OUT-OF-HOME
The branding portion of this campaign has a significant out-of-home presence in and around the Houston metro area. The strategy this year is exciting with the creation of 5 different vinyl boards that rotate to different locations depending on audience and impressions.
RADIO STRATEGY
We found that our audiences respond well to radio placements, especially AM Drive-time. Our strategy for radio was to continue our campaign by highlighting student stories and, when possible, have a call to action for a timely event or program.
EDITORIAL
We worked with Hearst Story Studio to develop an advertorial inside the Houston Chronicle's Getting Ahead Special Issue.
OUT-OF-HOME Boards
Click the image to browse through the billboard options for our strategic placements.